Behind the Veil – The Business of a Wedding Photographer


I recently moved back to my home city (Houston) back in March after 12 years of active duty service in the United States Air Force. I am currently still in the active Texas Air National Guard.

I picked up a camera for the first time in February 2010 and did my first wedding in April of the same year. From April – October of 2010, I did 19 full weddings! This was WITH a full time, 55hr a week job in the military. That being said, I have increased my profit every year I have been in business and currently sit with nearly 50 weddings under my belt with only 3 years in business.

I dont mean to toot my own horn, but it shows that even in a saturated wedding photographer market, there IS still room for new talent. It also gives you a little look into my credentials for this type of workshop.



– BRANDING: What is your business selling? How to find your style in your branding.

– PRICING: What to charge to stay in business and how to determine it all.

– TARGETING CLIENTS: Customers don’t grow on trees and knowing where to find them is the most important aspect to attracting quality clients.

– MARKETING: Finding clients is one thing but booking them is another. How to handle the first phone call and what to say to get them to book.

– LUNCH: If any of you are like me, you’re probably always looking forward to your next meal. In addition to all the great information that will be provide, a catered lunch will also be on the schedule. Be sure to bring your appetite!

– EQUIPMENT: What I use and why I travel light when possible.

– PREPARATION & TIMELINE: What do you need to know to ensure you are 100% ready for someone’s most important day. A standard wedding itenerary.

– WORKFLOW: Actual walkthrough of actual wedding images and how to produce images that stand out from others’.

– FOLLOW-UP: What I do to keep them talking about me to their friends/family and how to slap them in the face with product delivery and quality.

– PRICING: Official pricing for the workshop will be $185. However, the workshop cost will be discounted to $135 if you sign up before the 5th of January

To qualify for the discounted rate, I must receive your payment by XXX. Payments can be made via major credit card, Paypal, or cash. If you have ANY questions, please ask.

Please contact me via my email or phone (832-557-0634) to set up your payment. Thank you all very much in advance and I look forward to seeing you all in a few weeks!




2001 Commerce St / Houston / Texas / 77002

TBD / 8:00 AM – 5:00 PM

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Julianne WeimarJanuary 4, 2013 - 3:11 am

This sounds great. Thanks for the post.

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